1. Introduction

Desi Coaches Limited (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal data when you interact with our business, including when you visit our website, contact us, book transport services, travel with us, or communicate with us.

Desi Coaches Limited
10 The Meadow Way
Harrow
HA3 7BW

We act as the data controller for the personal information we process.

2. Information We Collect

We may collect and process the following types of personal information:

• Name and contact details (telephone number, email address)
• Passenger information, including names of children or adults travelling on our services
• Booking and route information, including pick-up and drop-off locations
• CCTV footage captured on our vehicles for safety and security
• Telematics and GPS data relating to vehicle location and performance
• Driver information, including identification and compliance records
• Payment and invoicing details, where required
• Communications sent to us by email, telephone or web enquiry
• Any other information voluntarily provided to us

Where you provide information relating to other individuals (e.g., children), you are responsible for ensuring you have the appropriate authority to share that information with us.

3. How We Use Your Information

We use personal information for the following purposes:

• To respond to enquiries and provide quotations
• To operate coach transport services, including school routes and private hire
• To manage bookings, passenger lists, pick-up and drop-off arrangements
• To ensure passenger safety, including safeguarding obligations
• To communicate with you regarding services, schedules and updates
• To process invoices and payments
• To maintain accurate business and compliance records
• To operate CCTV and telematics systems for safety, security and operational monitoring
• To comply with legal, regulatory and insurance requirements
• To improve our services and customer experience

We will only use your personal information where we have a lawful basis under UK GDPR.

4. Legal Basis for Processing

We may process your personal information where:

• It is necessary to perform a contract or provide requested transport services
• We have a legitimate business interest in operating safe and efficient transport services
• We are required to comply with legal or regulatory obligations, including safeguarding and transport safety
• You have provided consent, where consent is required (e.g., certain marketing communications)

5. How We Store and Protect Your Information

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration or disclosure.

Personal information is stored securely, and access is limited to staff and service providers who require it for legitimate business purposes.

CCTV and telematics data are stored securely and retained only for the periods necessary for safety, security, insurance or legal purposes.

While we take reasonable steps to protect your information, no method of electronic storage or transmission over the internet can be guaranteed to be completely secure.

6. Sharing Your Information

We do not sell, rent or trade your personal information.

We may share information with trusted third parties where necessary to provide our services or meet legal obligations, including:

• Schools, organisations or clients who arrange transport services
• Booking or route-management platforms used to operate services
• Professional advisers such as accountants or legal representatives
• Service providers who support our business operations (e.g., IT, telematics, CCTV storage)
• Insurance companies in the event of an incident
• Regulatory bodies or authorities where required by law

Any third parties who process personal information on our behalf are required to maintain appropriate confidentiality and security standards.

7. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes it was collected, including meeting legal, insurance, safeguarding and reporting requirements.

Typical retention periods include:

• CCTV footage: usually 30–90 days unless required for an investigation
• Telematics data: retained for operational and compliance purposes
• Booking and passenger records: retained in line with legal and accounting requirements

When information is no longer required, it will be securely deleted or anonymised.

8. Your Data Protection Rights

Under UK GDPR, you have rights relating to your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information where applicable
• The right to restrict or object to certain processing
• The right to request transfer of your personal information where applicable
• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

9. Cookies

Our website may use cookies and similar technologies to improve functionality, analyse website usage and enhance user experience.

Cookies are small text files stored on your device. You can control or disable cookies through your browser settings, although doing so may affect certain website functionality.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of external websites.

We recommend reviewing the privacy policies of any websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or business practices.

Any updates will be published on this page with the revised effective date.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact: